Get to Know Us
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what is nuj?
NUJ, pronounced 'nudge', is a playful fusion of 'nut' and 'fudge', blending delicious and wholesome ingredients together in our energy snacks.
Our name embodies more than just a snack; it represents our hope to provide that gentle 'nudge' we need to embrace healthier choices in our daily lives. With every bite, we aim to inspire positive change, one snack at a time.
what is trust your gut?
Our simple philosophy that encourages us to look inward for the answers once again. After millions of years of evolution, we've been gifted with built in instincts and inner signals to guide us. So, listen to your gut, trust yourself - and if you do, we believe you'll be reaching for another NUJ.
meet the founders
OSCAR
Since I was a child, I've been fascinated with the wild. I'd get lost in images of the Amazon
rainforest on a calendar or magazine, dreaming of exploring places like that one day. As soon as I was old enough, I started venturing into the outdoors - long hikes, backpacking trips, and learning the ins and outs of life in nature. Along the way, I got familiar with the world of preserved and shelf-stable foods. Anyone
who has spent time in the wild knows how difficult it can be to find nourishment that is truly satisfying.
Over time, I found a few options that were tolerable, but I still longed for something better - something I could look forward to eating on those hikes. I often found myself fantasizing about a healthy, indulgent food, rather than actually reaching for another granola bar.
Years later, after starting a baking business, I began bringing extra baked goods on my camping trips. It was then that I remembered that little bar I once daydreamed about - and decided to create it. A year and many recipes later, I now enjoy NUJ with the people I love at home and on mountaintops, knowing that only good things are fueling our bodies.
hana
Over the years, my health journey has been marked
by highs and lows - a competitive swimmer with a love of
being in the outdoors turned habitual workaholic when a swimming injury altered my life. I neglected my well-being; relying on coffee and little else to keep up with a fast-paced lifestyle. My body became accustomed to poor nourishment which ultimately
destroyed my gut.
My turning point came as we were growing our company and shifted focus to the creation of NUJ. I set out to prioritize understanding my body’s needs and made a promise to myself to be more intentional with how I fueled my body. I kept NUJ in the car, in my bag, and as a staple in my snack cabinet as a reminder to be mindful and keep that promise. The start of my journey was challenging at first, but then it became easier as I got hooked on feeling good. I drastically improved my gut health and overall wellness. Now, I am passionate about helping others feel good and NUJ is a great way to start.